General Manager Yentzen Group and Global Grape Summit Host (Chile)
Gustavo Yentzen is an accomplished entrepreneur and the founder of the online news sites PortalFruticola.com, FreshFruitPortal.com and ChinaFruitPortal.com. He is also the managing director of a strategic marketing consultancy company called Yentzen Consulting.
A marketing professional specialising in consumer behaviour, Gustavo has more than 15 years of experience in communications, marketing and advertising within the international fresh fruit sector.
Previously, he led the global promotional campaign for the Chilean fresh fruit industry, and for more than 10 years he represented the Produce Marketing Association (PMA) in Chile and Peru.
In 2017, he launched The Global Cherry Summit, a leading event for the international cherry industry.
Additionally, Gustavo has taken part as a panelist and moderator at a number of leading fruit industry events in the US, Mexico, Australia, China and Brazil, among others.