Jim Jefcoate

Director, Hurdletree Associates (UK)

Jim started with Asda in the mid 80’s as a Quality Inspector in their Produce Depot near Bristol. He moved to Leeds as their first Produce Technologist in 1987 where he set up their technical standards and specifications.

In 1994 he moved into the supply base with Fesa UK where he stayed for 3 years before moving to Del Monte in 1997 where he became their Technical Director.

In 2005 he joined IPL just after their start up and became their Technical Director when they were bought by Walmart in 2009. In 2011 he was seconded to Asda as their Technical Director for 15 months before returning to IPL as their Group Technical Director. In 2015 he moved to Walmart as their Senior Director for Fresh Food Manufacturing which covered all of Walmart’s Fresh Food Manufacturing sites globally.

He left Walmart in February 2019 to set up his own consultancy. During his time with IPL he was a Trustee of the Asda Foundation and Vice Chairman of GlobalGAP as well as being on the Fresh Produce Consortium’s Council as the Chair of their Technical Working Group.

Jim is married with 2 daughters and lives in South Lincolnshire. He is a long-suffering England Rugby fan.